The SEO Advantages of High Speed Internet20 Sep 2011, Posted by SEO in
The ongoing evolution of high speed internet is changing many aspects of technology right before our very eyes. Streaming movies, cloud computing, and video chat are a few techie crazes that immediately come to mind. One thing that is commonly overlooked, however, is high speed’s effect on the ever-changing landscape of SEO. While most SEO experts are concerned about PageRank, backlinks, and domain age (and rightfully so!), few are clamoring about site speed. However, websites with faster loading speeds not only have better reader retention, but they tend to get higher search engine rankings.
Not Just for Development
Page speed has been talked about for years, but it has normally been a web building issue, not an SEO issue. However, with faster internet and the importance of speed becoming more and more important, there is no excuse for having a page that loads slowly. If your website cannot load faster than an otherwise equivalent site, then you have potentially lost a reader. Moving on to the next information source is a simple click away.
How It Plays into Rank
Search engines consider countless elements before deciding which website should go on top. Google has announced that one of these elements is page speed. Not coincidentally, speeding up a website’s load time by eliminating excess code has collateral SEO effects. High speed internet SEO can be your way of bumping up the SERPs with only a few changes to your website. Removing unnecessary elements that do not add much value to your page will keep your website from loading slowly. Site builders often leave a website’s code riddled with excess text that can otherwise be taken out.
First Mover Advantage
Speed isn’t just important for ensuring that readers stay on your website. For time-sensitive websites, speed can be the number one factor in determining success. Those sites focused around news and recent events thrive on getting information to the public first, and speed is everything for them. More and more users have access to high speed internet, and they immediately turn to the web when they want to learn more about recent occurrences. Whether a site loads quickly determines if people can read the information they seek and if they will stay long enough to read the content.
Quick action also determines how quickly the page circulates through social networks. With a speedy website and fast internet, you can be the first to report on a story. This not only gives you the upper hand in rankings, but first movers tend to get the most social network love. For a news site, this is exceedingly important, especially since they live off this hype.
Announcing New Products
High speed internet has made communicating globally absolutely seamless. Over a billion users take advantage of this on social media networks. This creates a great platform for website and business owners to promote newly-released products. Gaining exposure through these mediums drives traffic to your site and gives you the appearance of authority among websites in the same niche.
A quick internet connection and a website optimized for speed do not just help you and your readers, but it helps your website survive the deadly search engine game. You can’t afford to let any chance or opportunity slip away, especially if you are in a competitive niche where any advantage can help you win.
Blake Sanders is a tech writer at broadband comparison site Broadband Expert. Blake specializes in providing industry news and information on high speed internet providers, cell phones, and wireless internet.
Note: Photo courtesy of davenportdesign via FlickR Creative Commons.