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Santorum Sets Twitter Record but GOP Social Media Falls Flat

08 Mar 2012, Posted by EPoff in Social Media, Twitter
Twitter Record for 2012

Twitter Record

According to ABC News, Rick Santorum broke a record on Twitter by being the most talked about candidate on Super Tuesday…ever!  There were over 40,000 tweets about the candidate within a 24 hour period.

GOP Twitter Followers – The Numbers

Lucky for Santorum that people are talking about him on Twitter because they sure aren’t following him.  To date, he only has 158,582 followers.  Though this is much better than his 28,000+ Twitter followers since we checked back in September,  he’s still far from his competition. Mitt Romney currently has 368,102 and Newt Gingrich still leads the pack with 1,446,272.

GOP Facebook Likes

Facebook followers seem to be a little better for the candidates.  Romney leads with over 1.5 million likes, followed by Gingrich with 293k and Santorum with about 172k.

Perhaps it’s the fact that the GOP appeals to a more mature group of people who aren’t actively using social media, or maybe it’s that the party hasn’t embraced one candidate yet, but regardless of  the reason they are all far behind Obama.  Obama has almost 13 million Twitter followers and over 25 million Facebook likes.

Social Media Fundraising Lessons

Facebook + Twitter = Money
Though social media can’t win an election, it can rally people together in a very efficient and cost effective way, and it can also raise the money needed to run an aggressive campaign.   Let’s take the 2008 election as an example.  In February 2008 alone, Barack Obama  raised 55 million dollars.  Of that, 45 million was raised online.

Now, let’s take a look at the 2012 dollar amounts.  According to the New York Times, Barack Obama has raised over 151 million dollars with 53% of that coming from donations less than $200.  Compare that to Romney’s 63 million dollars in donations with only 12% coming from the less than $200 category.  Obama’s “small dollar” donations not only make up more than half of his donations, but they exceed the overall total raised by any other candidate in the race.

If Romney plans to win the primary and compete in the run for President of the United States, he’s going to need money.  If he plans to raise enough to compete, he may want to think about taking a minute away from his high dollar donors and try wooing his working class online followers who could make all of the difference and be the true game changer.

  • Richard

    Santorum is getting a lot of press and that’s probably better than all of the social media combined!

  • admin

    True – but I think if he wants to be the nominee, he needs to explore all of his options…including social media. I think that’s what really helped Obama win in 2008.

  • admin

    Oh and especially for fund raising!

  • NicsMedia

    Richard, thank you for this! I too have faced this question from many. Can he win? Or, He can’t win, but I like him. My answer to that; It is an open field and there are still many undecided voters. If you like Rick and his values, his beliefs and his issues, then why are you not supporting him, no if ands or buts? We need to get behind the candidate who is most experienced, who knows the perils we face and is not afraid of dealing with them.As for the not polling well issue, I thank God that Rick has taken on this campaign as a grassroots campaiagn of days gone by, where you get out into the public and meet them face to face. Not simply standing up on a stage and throwing sound bytes out to the crowd and media. This has allowed him to get to know folks and the folks to get to know him and address the real issues without having to have the questions screened first. This has also allowed him the opportunity to do what the polling candidates have NOT had the opportunity to do; fly under the radar. No speaking from a stage that is scripted for Rick, he speaks off the cuff. That is when you know it is from the passion he has for this country and he speaks right to your heart.

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