Website Smackdown By the Numbers: Obama vs. Romney05 Nov 2012, Posted by Politics, Web development in
Several months ago I analyzed the websites of Mitt Romney and Rick Santorum and gave each a grade: Website Smackdown: Romney vs. Santorum. I promised to do this again once a Republican nominee emerged. I was going to grade both Obama and Romney’s websites, but realized I’m a bit biased in one direction and I thought it would be more fair and accurate to take a look at the website numbers and compare the candidates that way. Plus I was curious to see if page rank, link-ins and web popularity could predict the winner. With one day left in this election let’s see how the candidates’ web pages stack up.
President Obama’s main website receives a Google PageRank of 7. According to the Alexa statistics his page has a global rank of 1,441 and a rank of 229 in the U.S. It also shows there are 18,740 other sites linking into it. According to Alexa’s site analysis the typical user, “tends to be Caucasian; it also appeals more to higher-income, childless, moderately educated women over the age of 45.”
Mitt Romney’s website also receives a Google PageRank of 7. According to the Alexa statistics his page has a global rank of 3,683 and a rank of 597 in the U.S. It also shows there are 7,786 other sites linking into it. According to Alexa’s site analysis the site is, “popular among users in the city of Salt Lake City (where it is ranked #279). Relative to the overall population of internet users, the site’s users tend to browse from school and home, and they tend to be higher-income men aged under 25 and over 45 who have no postgraduate education.”
Just taking the U.S. web page rankings of 229 for Obama and 597 for Romney show Obama as the favorite. President Obama’s website also has more than twice as many sites linking into it as Mitt Romney’s site. There are many factors that need to be taken into consideration including the average age of each base, Internet usage for each party, etc. but just looking at the raw web rank and usage numbers, President Obama clearly comes out ahead.